Conference Program

May 10th, 2013

09:30 – 09:45 Tea – Coffee
09:45 – 10:15 Welcome Speeches
10:15 – 11:00 Keynote Speech
– Prof. Philip J. Kitchen, Rennes University
Integrated communications: A new view amid new realities
11:00 – 12:00 Session I (Moderator: Prof. B. Zafer Erdogan, Anadolu University)
– Prof. Enrique Ortega, Universidad Complutense de Madrid
Integrating communication at tourism destinations: Meeting the needs of tourists
– Assoc. Prof. Klement Podnar & Assoc. Prof. Urša Golob, University of Ljubljana
Stakeholders engagement – Fad or real McCoy? Attempt of IMC paradigm shift through online media
– Selin Türkel, Izmir University of Economics
Corporate social responsibility (CSR) communication
12:00 – 13:30 Lunch (IUE)

13:30 – 14:30 Session II (Moderator: Prof. Philip Kitchen)
– Prof. B. Zafer Erdogan, Anadolu University & Tolga Torun, PhD, Bilecik Seyh Edebali
University
Effects of marketing communications and social interactions through virtual
communities on consumer-based brand equity
– Asst. Prof. Guda Van Noort, University of Amsterdam
Online damage control with webcare interventions: Current research findings and future research directions
– Assoc. Prof. Ebru Uzunoglu & Asst. Prof. Sema Misci Kip, IUE
Fostering interactivity through responsiveness: The case of Turkish environmental
non-profit organizations’ websites
14:30 – 14:45 Coffee Break
14:45 – 15:45 Session III (Moderator: Assoc. Prof. Ebru Uzunoglu)
– Asst. Prof. Yesim Kaptan, IUE & Burcu Öksüz, PhD
Articulation of locality in advertising adaptations: The case of Snickers advertisements
– Prof. Serra Görpe, Istanbul University
The changing facet of public relations in Turkey: What it was, what it is now with a
concentration of its presence in marketing communications
– Burak Amirak & Serçin Sun Ipekesen & Pınar Umul, IUE
Significance of idea in integrated communications: The case of Benetton “Unhate”
campaign