I can fly like Pokemon

With the increasing power of media, social scientists tried to understand ‘the effect’ on society, individual or groups. According to the studies, it was found that all media effects must begin with ‘attention’ and ‘exposure’ to some media message by an individual.

The stimulus-response model, whose main features are simply listed as, single message, individual receiver and reaction, dealt with individual response and individual reaction. It applies more or less equally to intended and unintended effects, hence there is a significance difference between response and reaction.

One of the media related change is called ‘unintended change’ according to the stimuli-response model.

Pokémon like kid is a very significant media example of this significant effect but before jumping to directly Pokémon like kid, it would be better to explain what pokemon is; Pokémon, pocket monsters, is the media franchise published and owned by video game company Nintendo, it was created in 1996 in Japan and became very popular and the second most successful video-game based media franchise in the world.

Having the wind of this achievement, Nintendo launched different media forms of the Pokémon as an animation, manga, trading cards, toys, book. Pikachu, a yellow pocket monster of the Pokemon group became a main character and he was liked very much not only for the kids but adults as well. The ability of Pikachu is protecting his master from any attack of bad monsters not having one single wound.

Pikachu became one of the news characters in Turkey. According to the news, in the newspapers, a seven year old Turkish boy, called Ferhat, had jumped from 7 meters by imagining himself as Pokémon Pikachu. As a result of this act, the Pokémon like kid Ferhat only broke one of his leg. Obviously he was so lucky. When he was asked about the reason of jumping, he replied; “I am a Pokémon and I can fly like him.”

The stimulus-response model worked on media effect on individuals. Especially children who exposure to fantasies, super heroes violence, deviance in the television continuously can be influenced  what they see on television, and they  try to imitate their hero’s acts which may be not possible in real life like Pokemon kid Ferhat.

http://www.radikal.com.tr/2000/10/30/turkiye/01pok.shtml ( news in Radikal)

source : wikipedia for pokemon

Inevitable Effects of Violence


I am one of the people claiming that there is a so-called ‘casual link’ between violence used in media and in society. The trend in media, especially in television, proportionally attributes violence and disharmony. It is indeed generally known fact that it is a ‘self-fulfilling prophecy’.

Violence in media especially affects children and the effects can be long lasting. As Wartella describes, there are 3 basic models explaining the situation: social learning (modeling) effects, priming effects and script theory effects.

According to the first parameter, children may take the characters in movies, TV series, etc. as their idol, so ‘learning’ how it is to be like them and acting accordingly. This may arise problems specially if the children in school age are in question since there are lots of news mentioning about children or the under aged killing their teachers, committing suicides, etc. Or, we can simply observe that the children watching cartoons all day are more aggressive or undisciplined.

In terms of the second parameter, we see that people have a tendency to show the same or more violence when they view it especially when interpersonal communication is allowed for. Because what they see, specifically in visual media, is intolerance and display of power. Therefore, this generally causes nothing more than negative psychological effects such as depression, anxiety and traumas.

What scripts theory, lastly, suggests is that human behavior is shaped according to patterns called ‘scripts’ and act analogously. This makes people ‘desensitized’ and ‘overloaded’ like machines, deprived of realizing their own feelings. For instance, we can say that the people who are affected by scripts overestimate the risk of being victimized in a crime in real life since they have already some kind of ‘tolerance’ towards violent behavior.

In the light of these assessments, what do you think the future of our children will be like?