With the increasing power of media, social scientists tried to understand ‘the effect’ on society, individual or groups. According to the studies, it was found that all media effects must begin with ‘attention’ and ‘exposure’ to some media message by an individual.
The stimulus-response model, whose main features are simply listed as, single message, individual receiver and reaction, dealt with individual response and individual reaction. It applies more or less equally to intended and unintended effects, hence there is a significance difference between response and reaction.
One of the media related change is called ‘unintended change’ according to the stimuli-response model.
Pokémon like kid is a very significant media example of this significant effect but before jumping to directly Pokémon like kid, it would be better to explain what pokemon is; Pokémon, pocket monsters, is the media franchise published and owned by video game company Nintendo, it was created in 1996 in Japan and became very popular and the second most successful video-game based media franchise in the world.
Having the wind of this achievement, Nintendo launched different media forms of the Pokémon as an animation, manga, trading cards, toys, book. Pikachu, a yellow pocket monster of the Pokemon group became a main character and he was liked very much not only for the kids but adults as well. The ability of Pikachu is protecting his master from any attack of bad monsters not having one single wound.
Pikachu became one of the news characters in Turkey. According to the news, in the newspapers, a seven year old Turkish boy, called Ferhat, had jumped from 7 meters by imagining himself as Pokémon Pikachu. As a result of this act, the Pokémon like kid Ferhat only broke one of his leg. Obviously he was so lucky. When he was asked about the reason of jumping, he replied; “I am a Pokémon and I can fly like him.”
The stimulus-response model worked on media effect on individuals. Especially children who exposure to fantasies, super heroes violence, deviance in the television continuously can be influenced what they see on television, and they try to imitate their hero’s acts which may be not possible in real life like Pokemon kid Ferhat.
http://www.radikal.com.tr/2000/10/30/turkiye/01pok.shtml ( news in Radikal)
source : wikipedia for pokemon