Television is an important medium for combining both visual and auditory components. This makes a TV product more interesting and maybe more striking than any other media. In fact, not only TV but also cinema and other types of videos which are available on the internet can be included into this classification.
It is easier to express ideas and emotions since video/film consist on both visual and auditory elements. In this aspect, this medium can be considered as an effective alternative media tool. As Fountain points out “Enabling more people to become active producers has always been one of the primary goals of many alternative media activists.” With some technological developments in film industry, more people found a chance to shoot a movie/video. At the early stages of film industry, equipments were rather expensive and hard to carry with. Developing technologies made these equipments available for any use of manner. By this way, today, anyone can easily shoot a video. However, making film/movie is not the only problem. Another important aspect of this field is distribution. A film or a video could not get much attention without being distributed to people. Thanks to the internet there are many channels available for users to share their work with other people. Many can shoot and share their video through YouTube and other video based websites.
Also mobile phones help people to shoot and share video with others. For example, if someone come across with something strange or interesting that might catch others’ attention, s/he can record it and share in just few seconds. Developing technologies permit individuals to be active producers of video and film sector. In addition, social media platforms let their users be the producer and the consumer at the same time.
In conclusion, film and video have a strong connection with the technology. Surely, not only equipment side but also distribution aspect of movie making has gone further with technological developments. Now, people carry their equipment just in their pocket and share their shootings easily.
– Fountain, A. (2007). Alternative film, video and television 1965-2005. NY: Routledge.