Modernity process has been occuring in east side countries with the domination from west countries. “The West and The Rest” term is a well known description in this problem through years.
Mostly, as we have mentioned, media play a great role to create these similar worlds between different countries. I want to give an example which is about a photo taken by National Geographic reporter in Afghanistan years ago. We all know about this young girl natural photo. Years later same reporter went to Afghanistan and found same woman, but suprisingly she did not never ever see this photo or cover before. She had hard life and has never been interact with media. In Turkey, we all know this photo. So in the end, we get the idea that there are still reagons which are never interact with media as us. They live in their small world with several suffers.
Another side of the problem is, effected countries from the West. I can give an example again from television serials and reality shows which Turkey always imitate and implement these ideas and visuals. People in Turkey act like American actors, juries and competitors. People who view these shows feels like them. We are all motivated by American culture and entertainment culture without question.
These are two well designed books about this topic which i want to recommend.
1. Civilization: The West and The Rest: http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9781846142734
2. The Media and Modernity: A Social Theory of the Media : http://www.amazon.com/Media-Modernity-Social-Theory/dp/0804726795