Culture Industry can be explained by the way to mass produce goods for a mass of similar demands. However the standards are just set in “manipulation and retroactive need”. They are not for consumers real demands. Standards are used to control of the economy also having power over society by means of technology as well. The crucial point is to be achievement of the technology and culture industries standardization and mass production. Moreover are created connection between art work and society. Technology is not creating this standardization and mass production. Technology has limitless developmental process. Therefore it can be increasing turns the consumer into a freedom less listener rather than the role of an active subject such as radio, telephone.