Wag the Dog and Agenda-Setting

Agenda Setting shows us powerful effect of mass media. Mass media make an issue more salient and this issue became more important for audience. Media concentrates on a few issues and subjects leads the public to perceive those issues as more important than other issues .Media tells us what issues are important. Agenda-setting is the creation of public awareness. Media shape and  filter the reality. So media don’t reflect the reality.

  • “Attitudes and behavior are usually governed by cognitions – what a person knows,thinks, believes. Hence, the agenda-setting function of the mass media implies apotentially massive influence whose full dimensions and consequences have yet to be investigated and appreciated”

  • Before elections, a spin-doctor and a Hollywood producer join efforts to “fabricate” a war in order to cover-up a presidential sex scandal.
  • Fake war  saliented by media for paying attention of audience and created public awareness about the war. Media shapes its reality.

  references: http://sticerd.lse.ac.uk/dps/extra/McCombs.pdf