community radio versus commercial one( week 5 alternative radio)

Since alternative media understanding in progress alternative/community radio broadcasting has always been thought as important part of it in addition to alternative press.Of cource as finance, format structure,governance, process or settlement part are different from mainstream-proffesional radio broadcasting.Naturally there are also differences among United States community radio broadcasting and the ones in Europe or in Latin America but in roots their aims more or less same.Reaching particular communities, minorities, repressed groups, create voice about feminism, different sexual tendencies, reaching particular racial-ethnic groups or distribute different tastes of political beliefs, musical stuffs or world views-news are can be considered as their common targets no matter where that community radio broadcasting takes a place in world.But to summarize main difference among Us and Euraope in basic we can say by looking at the article of David Dunaway : ‘ North American stations founded on a philosophy of open access,amateurism, and direct service are today retooling themselves to sere larger audiences by beefing up their marketing skills and staff.In Europe , community stations seem to be exploring the North American community radio model at the moment when many US stations are forced to abondon it for more commercial formats.’This is just like role replacement among them.Moreover  slipping to commercial formats is very dangerous for basic structure of community radio because it is against to it’s soul and mentality.Community radio is seeking primarily to put front what is stayed behind as values, beliefs, habity, lifestyles, views and more instead of putting to first floor the things like profits, high elevel incomes or big advertising jobs.Furthermore it is not just about geographical differences but also time differences because there are serious diversities among 1970’s-1980’s and 90’s.Lets compare 1974 and 1999.In  1974 as governance we see anarchosyndicalism but in 1999 there is hierarchy as proffesionals are supervising proffesionals.In 70’s while it is largely local, in 90’s largely national-international.As a format we had seen eclectic, patchwork, folk, freeform,radical free speech, we saw in 90’s consistent, streamed programs ,liberal-unexcepttionable structure.In 1974 we encounter with as funding ;local , grassroots donations, help of local institutions but in 90’s national help,local underwriting declining federal/state funds.While we see identity as local, responsive freewheeling, amateur station loyalty access in 70’s, ın 1999 we see regional structure,marketable, proffesionalist program loyalty and production values.Taxes, having licence agreements, state’s donation-fund cuts or income cuts are parts of community-alternative radio broadcasting and moreover if we consider this radio understanding is closer to left side more  and then we see right political side and conservative groups can be enemy for community-alternative radio broadcasting since they try to labelling them as marginal-extreme ,harmful producers for society.Community radio is perceiving it’s audience mass as also producer, opinion source, sometimes volunteer workers, fund-donation providers their board subscribers and many more. This is the proof of also their non-hierarchical but horizontal structure or producements and progress too.Maybe 1970’s can be called as era of experiment and test, 80’s are more radical times and with 1990’s we see more chancing structure and understanding as they are skipping to being  more proffesional settlement and commercial understanding to survive.