alternative solutions (week 4-alternative press)

Alternative media may include cinema ,tv movies, advertising campaigns or radio broadcasting channels but when the matter is to encounter with surviving problems , alternative press has as much trouble as others above.Magazine or newspaper , from finding publisher to finding trustable distribution channels , from gaining volunteer talented guys to work with and make them loyal and faithful, from facing with financial-economical problems since denying advertising support as looking for gifts, donations,grants to be able to handle political issues by staying out of mainstream media circle.Being socialist, being communist or being left  focused are some frequent features of alternative press too because it is also kinda against to narcotizing politics of main stream media-press by giving particular things in always in particular shape by ignoring some facts.Anti racism, feminism, gay supoorts, sexual tendencies, minority rights, immigrant problems, lower class situations, minority’s different values, habits, world views or political perspectives are included and considered as vital in alternative press.Alternative press has to find some different distribution channels to give a voice or publisher.Today’s capitalism worl, under the hegemony of mainstream media , it is so hard to find alternative publisher-distribution channels naturally.Most of alternative press magazines-newspaper had pretty short life because without regular serious income and just with some donations, funds,grants or reader’s help you can not survive long.Alternative press is not seeking for commercial-advertising convey to audience-readers but seeking for conveying ideas, ideologies, alternative world views so it became hard to keep living.Alternative press is working also as  community based thing which care too much reader’s opinions, ideas, their letters which are being posted to newspaper or magazine.İt is based on also interactive, horizontal structure that readers can be writers and consumers also become producers when they give ideas, offers to magazine for example.In England under the roof of socialist movement idea the Red Pepper magazine was a good example to show how hard to survive as being alternative press.Red Pepper had faced many financial,economical political problems during its life but ın everytime when it falls down , it succeded to come back as being much more powerful, experienced because the workers did market reasearch, surveys, reader researches, following expectations and by settle the balance between taking advertising-commercial stuff and spreading alternative informations,ideologies or putting good balance among political tendencies ,election terms, and showing themselves much more bigger than really they are to create big voice by the name of labor part, socialist movement , standing against exploiting mainstream press -capitalist ideology.Today in 2000’s we have still many alternative press-magazines-newspapers,texts and so on but still without ignoring advertising, commercial stuff and without taking particular political support-govermental support or regular serious financial income it is so hard to survive or reach bigger environment.One side we may see proffesional workers but on the other hand they have maybe non proffesional but full of passion, loyalty, volunteer, dedicated guys in alternative press so this fact can create a bit better balance among them.Alternative press is carrying the motto on even its name so it could always find alternative ways to make their voice heard and reach particular community in creative ways.