It will be a deepening discussion while focusing on communication’s reasons. “Whats” of communication and “Hows” of communication replaced to reasons(“why”) of communication. In this case, most of the scholars mention that those reasons quite related to the identification process of the audiences. In other words, a need of defining themselves in the current society and their own communities encourage people to be part of several communication paterns in order to express themselves.
Alternative media provides wider opportunites for people to express themselves rather than mainstream media. For instance, Radio Popolare made interviews with the local people in Milan in May 1977 during and after the riot. An interpretation of what happened takes shape from the contributions of the different people involved. Each person is asked for their political analysis…So, things happen during the day on the streets and are discussed at night on the radio.(Lewis, 1984)
Algan examines social role of the local radio in Sanliurfa, which is located in the poor rural south-eastern part of Turkey, for Turkish youth.She focuses on why the local commercial radio stations in Sanliurfa functions as alternative media for the Turkish youth and how they cross and transform the boundary between the ‘media’ and‘ordinary’ worlds to create a space for themselves.(Algan, 2005) She argues that in traditional Turkish culture, unmarried young people have very littlesay in issues that matter to them and have no power over their education, jobs or marriage decisions. Respect for elders requires that a young person must not even talk back to his/her father. However, talk radio offers them much needed liberation by functioning as a discursive space in which tocriticize societal norms without the surveillance of the dominant group,families and their fathers.(Algan, 2005)
Expression is what we do in daily life. We express ourselves to everyone we engage during the day via language, our clothes, our facial expressions, our gestures and etc. While we express ourselves, we also express the elements that compose our identity. In other words, when we have need to express our thoughts we also have a need to express certain/varied elements from our identity.
Lewis, P. (1984) “Community Radio: The Montreal Conference and after”, in Media, Culture and Society, vol. 6, pp. 137-150.
Algan, E.(2005) “The role of Turkish local radio in theconstruction of a youth community”, in The Radio Journal – International Studies in Broadcast and Audio Media Vol.6 Number 2, pp. 75-92 http://www.academia.edu/171111/The_role_of_Turkish_local_radio_in_the_construction_of_a_youth_community