As a mass communication tool, radio has a great importance for informing people in an accurate way. In comparison with newspaper, most people think that radio is much more credible. The reason for this, with radio, people can listen speeches by hearing speaker’s own voice; this characteristic of radio makes it more credible medium than newspaper. In addition, with radio, news and events could be broadcasted more quickly. Given the fact that a radio channel can sustain it streaming constantly, people can hear about flash news as they happen. These aspects of radio makes it valuable and indispensable medium in the eyes of both audiences’ and publishers’.
Most of the people may think that the internet and the television pushes radio out of audiences’ area of interest. In some ways it is true, because with the developing technology, people can access to the internet no matter where they are. Connecting to the internet became so easy that, when people wish to hear about the latest events, the first place which they look is the internet. However, many people still go on to listen to radio while they drive, cook or work. According to some researches, which were conducted in Turkey, people see radio “as a friend” and 71% of the participants said they listen to radio regularly. In my opinion, the reason that makes radio so popular among audience, is that they can get along with their work while they are listening to radio. According to me this is the most remarkable characteristic of radio; anyone could not be able to cook, drive or work while s/he is watching television or reading newspaper but, they can do all of these activities while they are listening to radio. That’s to say, radio is still one of the most preferred media among people. Houses without television or the internet connection can keep up with the latest events with radio, instantly. So far, I can summarize radio as a cheap, instant, credible and widespread medium.
Developing technology give people chance to establish their own local radio stations. Hence, people who does not have sufficient funds to establish a television channel can establish a radio station. No doubt that establishing and sustaining a radio station is cheaper than a television channel. For example, in Turkey there are 1087 radio channels and 258 TV channels. However, thanks to the party in power, many radio stations and TV channels are experiencing some problems; their streams are being paused or their channels are being closed. In this sense, the internet comes forward leaving radio behind; because it is hard to monitor and follow the sources of digital publications in contrast with radio or television. Shortly, the internet gives more independence in a strict political environment compared to other types of media.
In conclusion, although the radio can be considered as “old” compared to the newly delevoped technologies, many people still go on to listen to it. With the emergence of television, radio became a little bit disfavored; however, it is one of the indispensable media even in today.