Obama’s Presidental Ad Campaign

The first time in history were a wittness of a USA presedantial campaign. Obama spaned all over the world through the medium of internet. The people who lives in many countries sustain him. One of the most important reason of this interest is his mixed blood.

Internet was used by Barack Obama during the whole presidental campaign effectivelly. He also used forums, MySpace and Facebook.

For detailed information:http://en.wikipedia.org/wiki/Barack_Obama_presidential_campaign,_2008

Annie Hall and McLuhan

Although there are many people who criticize McLuhan, he is an important theorist for communication studies. Also, he had complained that many people misunderstood him. There is a part about misunderstanding McLuhan in Woody Allen’s Annie Hall. In addition, it is a funny critisisim about academics 

Alvy Singer: [the man behind him in line is talking loudly] What I wouldn’t give for a large sock with horse manure in it!
Alvy Singer: [to audience] Whaddya do when you get stuck in a movie line with a guy like this behind you?
Man in Theatre Line: Wait a minute, why can’t I give my opinion? It’s a free country!
Alvy Singer: He can give it… do you have to give it so loud? I mean, aren’t you ashamed to pontificate like that? And the funny part of it is, Marshall McLuhan, you don’t know anything about Marshall McLuhan!
Man in Theatre Line: Oh, really? Well, it just so happens I teach a class at Columbia called “TV, Media and Culture.” So I think my insights into Mr. McLuhan, well, have a great deal of validity!
Alvy Singer: Oh, do ya? Well, that’s funny, because I happen to have Mr. McLuhan right here, so, so, yeah, just let me…
[pulls McLuhan out from behind a nearby poster]
Alvy Singer: come over here for a second… tell him!
Marshall McLuhan: I heard what you were saying! You know nothing of my work! You mean my whole fallacy is wrong. How you got to teach a course in anything is totally amazing!
Alvy Singer: Boy, if life were only like this!


The Network Society

“A network society is a society whose social structure is made of networks powered by microelectronics-based information and communication technologies”
The interdependant relationship between people and instutions are emphasizing by social networks:  I would like to share the report below as the relationship between people and new media that causes wider social change.
—Facebook and Twitter key to Arab Spring uprisings: report
Jun 6, 2011

DUBAI // The most popular Twitter hashtags in the Arab region in the first three months of this year were “Egypt”, “Jan25”, “Libya”, “Bahrain” and “protest”.

Nearly 9 in 10 Egyptians and Tunisians surveyed in March said they were using Facebook to organise protests or spread awareness about them.

All but one of the protests called for on Facebook ended up coming to life on the streets.

These and other findings from the newly released second edition of the Arab Social Media Report by the Dubai School of Government give empirical heft to the conventional wisdom that Facebook and Twitter abetted if not enabled the historic region-wide uprisings of early 2011.

In part by using the social networking sites, activists organised and publicised the unprecedented protests that gave rise to the so-called Arab Spring, which has so far seen longtime governments in Egypt and Tunisia fall, regimes in Syria, Libya, Yemen and Bahrain clash with the opposition, and leaders in Jordan, Saudi Arabia and the UAE offer more benefits to their populace.
Social media – its rise and its new activist uses – have “played a critical role in mobilisation, empowerment, shaping opinions and influencing change,” the report said.

Just how integral its role was has been debated, it said, “with some camps labelling them the main instigators and others relegating them to mere tools.”

“Regardless, it can be stated that many of the calls to protest in the Arab region were initially made on Facebook,” it said. “As the initial platform for these calls, it cannot be denied that they were factor in mobilising movements. Facebook usage swelled in the Arab region between January and April and sometimes more than doubled, the report found.

Overall, the number of users jumped by 30 per cent to 27.7m, compared with 18 per cent growth during the same period in 2010. In the past year, the number of users has nearly doubled from 14.8m.

Usage in Bahrain grew 15 per cent in the first three months of the year, compared with 6 per cent over the same period last year.

Egypt saw 29 per cent growth compared to 12 per cent last year.

Tunisia had 17 per cent growth compared to 10 per cent last year.

The exception was Libya, where usage fell by 76 per cent. One possible reason is that many there have fled amidst fierce fighting between the regime and rebels.

During the protests in Egypt and Tunisia, the vast majority of 200-plus people surveyed over three weeks in March said they were getting their information from social media sites (88 per cent in Egypt and 94 per cent in Tunisia).



This outnumbered those who turned to non-government local media (63 per cent in Egypt and 86 per cent in Tunisia) and to foreign media (57 per cent in Egypt and 48 per cent in Tunisia).

On Twitter, the hashtag “Egypt” had 1.4 million mentions in the three months of the year. Other hashtags – which are essentially search terms – “Jan25” had 1.2m mentions; “Libya” had 990,000; “Bahrain” had 640,000; and “protest” had 620,000.
The flurry of tweets spiralled during the turning points of the uprisings.

In Tunisia they peaked around the January 14 protest start date. In Egypt they spiked around February 11 when longtime President Hosni Mubarak stepped down. And in Bahrain they jumped in the days after the demonstrations began on February 14.

Government attempts to ban such sites ended up backfiring, the survey of Egyptians and Tunisians found.

Just over a quarter of those polled (28 per cent in Egypt and 29 per cent in Tunisia) said the blocking of Facebook disrupted their efforts to organise and communicate.

But more than half (56 per cent in Egypt and 59 per cent in Tunisia) said it had a positive effect, motivating them to press on and mobilising newcomers.

The authorities’ efforts to block out information, the report said, ended up “spurring people to be more active, decisive and to find ways to be more creative about communicating and organising”.


Network Society

It is an undeniable fact that the emergence of network society has been one of the central themes in 21st century since the society is now living in an information age. As Austrian-born American physicist Fritjof Capra states “the network is a pattern that is common to all life. Wherever we see life, we see networks” (Capra:2002) Below, I would like to share a chart explaining the development of the information age and network society, which just describes the fact that the more the factors such as nature, land, capital and knowledge increase in time, the more the size of the information societies. However, this does not necessarily mean that it is exactly good or bad. It is good that we have such technology and network today we can even talk with someone whenever we want and anywhere he is in the world through certain networks; but is also bad that we have once started to lose traditional or conventional values of ours from the past, such as writing a letter and sending presents in it. So, what do you think about that?

“Myth of Underdevelopment”

I would like to share the link below that is about the underdevelopment :  Michael Parenti — Myth of UnderDevelopment

“The gap between rich and poor only widens because investments in the Third World are not designed to develop the capital resources of the poor nations but to enrich the Western investors.”


  •  Underdevelopment is a condition fundamentally different from undevelopment. The latter term simply refers to a condition in which resources are not being used. For example, the European colonists viewed the North American continent as an undeveloped area: the land was not actively cultivated on a scale consistent with its potential. Underdevelopment refers to a situation in which resources are being actively used, but used in a way which benefits dominant states and not the poorer states in which the resources are found.
  •   The distinction between underdevelopment and undevelopment places the poorer countries of the world is a profoundly different historical context. These countries are not “behind” or “catching up” to the richer countries of the world. They are not poor because they lagged behind the scientific transformations or the Enlightenment values of the European states. They are poor because they were coercively integrated into the European economic system only as producers of raw materials or to serve as repositories of cheap labor, and were denied the opportunity to market their resources in any way that competed with dominant states.




The technology is the center of the world in lately. Thanks to the technology we are capable of doing various things and we can try to adapt modern life.

Let’s take a usual day as an example. We get up, we turn the TV on and we read something via our tablet or PC. During the day we work with our computer while we are drinking coffee from coffee machine and so on.

In a technological process we use various types of technologies but the vicious question is that the technology facilitate or limits our world?

Thanks to the advances in technology now we can able to do everything faster than we did in the past. With the industrialization, everything becomes quicker for example via internet we can work and do shopping at the same time. We don’t need an extra time to catch something.

Everything is professionalized in terms of globalization. Where is the real communication and social relations? With the new ‘facebook-type networking system’, people can communicate or follow people who know from the past or even who don’t recognize.

We don’t need to make face to face contact with other people. This is a real big problem of the ‘new global world’.

The process of technology equals to reproduction of collectively shared values and beliefs.(John. B. Thompson,1990) and this collectivity causes to be created new ‘social order’. The process shows us the new world affected by globalization system with all political, economic and cultural values and the world is going through the ‘one world’.

İz Tv

Most of the television programes aim to gain profits rather than teach something.There aren’t lots of mass media types which not dependent on advertising or consumer purchase. Maybe some tv channels. İz tv is one of them. It is the first documentary channel of the Turkey. The broadcasting of this channel looks like the National Geographic Channel and the Discovery Channel. The slogan of this channel is “Everything leaves a trace behind”. It hasn’t got any aim to earn lots of money or these kind of approaches. It tries to make informative and instructive broadcasting. It gives lots of information about the different countries through the travel programes and it also gives place  independent documentaries which came from the students.  There aren’t any big companies behind of this channel for making profits. Spinal Cord Paralysis Association  and Shelter Volunteers are the media sponsors of this tv channel.  İz tv creates the concept of sincere documentaries. Because lots of people don’t watch too much documentary but this channel reduced documentaries to a simpler state. When you watched, you were learning lots of things about your country also the other foreign countries and at the same time you were having a good time.


Media Groups and Their Market Shares in Turkey during Globalization

‘Media Groups and Their Market Shares in Turkey during Globalization’ from Assist. Prof. Şebnem Çağlar, Ph.D.and Assoc. Prof. Seda Çakar-Mengü, is helpful to understand how media ownership in Turkey has been changed after 1980s.

Which media groups have the biggest market share or how the historical conditions shape their structures?

You can find a link from here.


NTV Green Screen

The mass media in Turkey promotes new lifestyles. The TV programmes help to create spesific kind of social changes. The attention of people is gathering with such kind of TV programmes. Modern

modern attitudes, beliefs, skills and social norms are fostering.
 NTV Green Screen creates new kind of social practices that encourages the people to act as respectful towards the nature and cultural inheritance and also presents new kind of healty foods throght the cooking programmes.. Documentaries and projects affect the usage habits, consumption habits of people.

“The person who exited from cinema”

I would like to present a part from Yusuf Atılgan’s Aylak Adam. Yusuf Atılgan (1921-1989) is an esteemed author from Turkey. Aylak Adam (Idle Man – 1959) is the one of his novels. The story of a lonely man, C., was narrated in the nnovel. C. resembles Kafka’s and Dostoyevski’s characters. While C. is looking for love, we have a journey inside his mind.
Atılgan narrates the person who exited from cinema in a part of the book. He is depressed and he goes to cinema. When he exits from cinema, he is like another man. He is totally changed. He says “a creature that has a short existence lives at our epoch. The people from last centuries do not know it. The person who exits from cinema… the film that was watched affected him/her. It does not think about only itself. It does not think about its own benefits anymore… It lives in a harmony with people… we hope that it brings off a difficult task… but it dies in a few minutes.”
The creature dies in a few minutes because it meets with ordinary life and people outside. Atılgan thinks that if we build huge cinema theaters and they watch the same film at the same time, when they go ouside, they can change the world.
In my opinion, it is the best way to explain media effects on society. The propaganda films should be directed with the same base.
Mr. Atılgan, I am really sorry for the translation… RIP…

“İki saat sonra kalabalığın içinde , sinemadan bir dar sokağa çıkan sanki başka birisiydi.. düşünüyordu : ‘çağımızda geçmiş yüzyılların bilmediği , kısa ömürlü bir yaratık yaşıyor.. sinemadan çıkmış insan.. gördüğü film ona bir şeyler yapmış.. salt çıkarını düşünen kişi değil.. insanlarla barışık.. onun büyük işler yapacağı umulur.. ama beş-on dakikada ölüyor.. sokak sinemadan çıkmayanlarla dolu ; asık yüzleri , kayıtsızlıkları , sinsi yürüyüşleriyle onu aralarına alıyorlar , eritiyorlar..’ saatine baktı : dört buçuğa beş vardı.. ‘eve gitsem okusam..’ durağa yürüdü.. ‘bunları kurtarmanın yolunu biliyorum.. kocaman sinemalar yapmalı.. bir gün dünyada yaşayanların tümünü sokmalı bunlara.. iyi bir film görsünler.. sokağa hep birden çıksınlar..’ kafasından geçene güldü.. duraktakiler dönüp baktılar.. kadının biri kaşlarını çattı.. sokakta kendi kendine sesli gülünemeyeceğini bilmeyen yoktu.. ‘ne adamlar be.. güldüysem güldüm , size ne..’ duramadı orada , yürüdü.. eve gitmeyecek.. içindeki ‘sinemadan çıkmış kişi’yi öldürdüler.. sağ kalan sıkıntılı , kızgın.. hep ölçülü-biçimli mi davranmak gerek.. kim demiş.. başkaları onu eve gidecek sanırken o gidip bir meyhanede içecek.. yolun çivisiz yerinden karşıya geçti.. kayıp giden otomobiller duraksadılar.. bir şoför sövdü.. o duymadı..’”

Atılgan, Y. (1959), Aylak Adam. İstanbul: Yapı Kredi Yayınları