What does we get from Network Society?

Our societies are shifting rapidly from industrial to informational, so in today’s world, Network Society is gained biggest importance at all. According to Global Network Society theory, people do not have any cultural shock any more. They know everything they need to know. They have Facebook to find relationship, Google to ask questions, Twitter to follow people they do not know, MySpace to share their talents, LinkedIn to find job and etc.
In Network Society, it is not all about you but it is all about your data. What do you like to watch, eat, visit or like that. This video which I want to share with you is about positive sides of Network Society. Please click here to watch. 

On the other hand, in Network Society besides its positive effects, there is a dark side of it. Especially about privacy section. People’s private data are recorded by these social network sites, then they are used both for marketing studies and by other followers. Also, isolation from the real society is another big problem in Network Society. Please click here to watch the video about dark sides. And about privacy side, please click here to watch the video.

In 2010, The Social Network movie was released which is the movie about the establishment of Facebook. It is realy reflective movie about its rising. You can watch the trailer from here, and watch small study result on Obsession About Facebook from this link as well. .


Media Imperialism and American Way of Life

In week 12, we talked about Cultural Imperialism and media imperialism differences. As we mentioned, Cultural Imperialism is broader than Media Imperialism in its context. In this post I want to examine some visual examples to enlighten these concepts.
 Fast foods and beverage brands are highly obvious examples about Cultural Imperialism. Brands like McDonals, Coca-Cola and Starbucks can be analyzed with their commercials. When we look at their commercials in different countries, we can all see that they bring “American Way of Living” to other nations and traditions. All commercials imitate this living culture and Cultural Imperialism of United States of America complete its mission. In this video, different commercials with country’s name shows us this example openly. Please click here to watch. 

Therefore, Disney can be served as an another example which creates Cultural Imperialism through its cartoon characters among children in different countries in the world. In this video, there several examples which are really interesting about listening these mentioned cartoons’ soundtracks. With or without conscious, children are effected from these point of views. These are like subliminal messages but also they give a sense of how to think about the West and the Rest, for example; Arabs as barbars. Please click here to watch. 

On the other hand, as we discussed in the class, Media Imperialism has two different sides. Positive and negative. Nations’ attractions with media can have various results. In positive aspect; we can give women rights example. American way of living and women reflection created more powerful images in other country’s media as well. We can not refuse this reality. Women have started to act like these Hollywood powerful and sexy women, and they have created activist revolutions to become like them. Both in America and other countries, this side of the Media Imperialism gained supporters. There is a really explanatory video and images. Please click here to watch.  

As we said, Media Imperalism has two sides. One of them is negative. In negative aspect; main current media channels like BBC or CNN reflect only American side of some realities like Iraq War.  They show images or news from one side and dominate people’s minds with the idea that the war is fundamental to make Iraq more civilized. But, there are two sides of coin and this video reflects how Media Imperalism can change some realities and push other countries in wrong manner. Please click here to watch. 







The Network Society

In contemporary societies the basic cause for the rise of the networks is that the individual’s need of being in contact. At this level of individualization, the use of networks becomes the core concept for improving social relationships.

According to van Dijk ‘At the individual level the use of networks has come to dominate our lives. Counting the time spent on broadcast networks, telephony, and the Internet we can add between five and seven hours of leisure time a day on average in a developed society. Not to mention the hours spent with them at work and at school’ (van Dijk 2006,1)

In his book ‘The Network Society’, van Dijk gives extensive information about how social and media networks constitute a network society.


Organic Food – A Natural Lifestyle

People are so concerned about what they eat more than ever. Is this situation only related to having a healty life or is it because we read continually about it in newpapers or magazines.

The fact is that the mass media promotes natural lifestyles, healty foods, and organic products. Not only the foods, but also people can find any kind of organic clothes, skin care products,and even cleansers for their houses.

In every television channel there is a program about organic foods and natural lifestyle.And as a result the demand for these kinds of products increase rapidly.

The research about the recent growth patterns in the U.S. organic foods market, which is conducted by Economic Research Service/USDA shows the finding how it increased in recent years. You can find a link below for the said research.


On Popular Music

In contemporary socities individuals are surrounded by ‘Lists of number- one hits’ or best-seller albums everywhere. Infact they are all the same.
Leading member of the Frankfurt School Theodor Adorno, who was a sociologist, philosopher, and musicologist, makes critique on popular music since its standardization. In his book ” Studies in Philosophy and Social Science” he emphasizes that “The whole structure of popular music is standardized, even where the attempt is made to circumvent standardization. Standardization extends from the most general features to the most specific ones (Adorno,1941, Vol. IX, No. 1, pp. 17-18).

Also in this video you can find Adorno’s arguments about ‘Popular Music’ and ‘Protest’

 Theodor Adorno – Music and Protest

Modernity connection with The West and The Rest

Modernity process has been occuring in east side countries with the domination from west countries. “The West and The Rest” term is a well known description in this problem through years.

 Mostly, as we have mentioned,  media play a great role to create these similar worlds between different countries. I want to give an example which is about a photo taken by National Geographic reporter in Afghanistan years ago. We all know about this young girl natural photo. Years later same reporter went to Afghanistan and found same woman, but suprisingly she did not never ever see this photo or cover before. She had hard life and has never been interact with media. In Turkey, we all know this photo. So in the end, we get the idea that there are still reagons which are never interact with media as us. They live in their small world with several suffers.

Another side of the problem is, effected countries from the West. I can give an example again from television serials and reality shows which Turkey always imitate and implement these ideas and visuals. People in Turkey act like American actors, juries and competitors. People who view these shows feels like them. We are all motivated by American culture and entertainment culture without question.
These are two well designed books about this topic which i want to recommend.

1. Civilization: The West and The Rest: http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9781846142734

2. The Media and Modernity: A Social Theory of the Media : http://www.amazon.com/Media-Modernity-Social-Theory/dp/0804726795 

Sex and The City as a Cultural Product

In week 10, we talked about Cultural Products and some trends which producers turn artistic products to cultural products with economic revenues.

Sex and The City itself is a very fundamental example in this topic due to its process of being cultural product. Firstly, it has published Grand Central and written by Candace Bushnell who writes column for New York Observer. It was New York Times bestseller and then HBO decided to create the book’s television comedy drama series. Broadcasted from 1998 until 2004. During its six-year run, various producers, writers and directors worked for the show.

Because of its huge viewers throughout the world, Hollywood decided to make the show’s first movie in 2008 “Sex and The City” and than its sequel “Sex and The City 2” in 2010.

In the end, as we look at the all process, journalistic documents are became book, than television show was appeared and two Hollywood movies are made. So, artistic product became cultural product and most American women, also worlwide women imitated Sex and The City as a holy bible.

Different sociology departments conducted several studies about the show and its effects. Million dollors public relation and advertising campaigns were conducted and economic income was huge from this artistic show as a product.

There is a important video which is prepared by Emory University Sociology Department about Sex and The City. Please click here. 

Mass Culture and Hollywood Society

Mass culture and Cultural Industries; as we talked and know very well was analyzed by Adorno and Horkheimer in their “The Culture Industry: Enlightment as Mass Deception” article.
 We can find different kinds of examples in this topic to reflect Cultural Industries but in this post, I want to underline movies and Hollywood Industry, especially American cultural impacts.

According to one estimate,in American society three fourths of the population go to a movie theater every week. As we can see, movies have great impact power on the American society.

As a society, in Hollywood, there are well known studios named Paramount, 20th Century Fox, MGM and other. These studios own their own production facilities, run their own worldwide distribution networks. Therefore they control theater chains to commit to show their companies’ products. Meanwhile, they keep under their control actors, directors and screenwriters.

After the radio age, movies started to create a new popular culture with common speech, dress, behavior and heroes in societies. Hollywood reinforces racial stereotypes by denigrating minority groups with love stories, sexual actresses and different types of clothings.

So, today every person in American society deals with Hollywood as a cultural impact and they naturally or not imitate Hollywood in their private life.

It is so real with other societies. In different countries and societies, Hollywood impacts can be seen obviously. For example; Christmas celebrations in Turkey is a totally Hollywood impacted organizations without any religion side.

According to this topic, I highly recommend these books for checking out.

1. “Hollywood Vs America:  Popular Culture and the War on Traditional Values”

2. “Fabricating the Absolute Fake”

week 13- New media order

In comparison of traditional media, new media give a chance to interaction in an media environment. Not only the Internet, many computer-based program, home theaters, DVDs, VCDs many kinds of new media technologies replace in our lives.

First of all, address an issue of internet, internet as a addiction itself. In addition to today individual starts to earn money from internet with many marketing tactics. Many large internet pages use personalized interface to create use and gratification .Those are made personalize in return for small number of money. Moreover big business create psychological need buy something for their target audiences from internet banner and ads, their purposes motive them to consumption.

Inside of Internet-based applications, computer-base application also motives them to consumption. The purpose of selling programs are which are Office, Windows, Photoshop, and so on both motive to consumption of individual initial purchase and invest latent consumption too. Because they can offer constantly updates ones. To sum up new media order to be slaves of people more than old one especially in the market systems.

Facebook & Your Health

 According to the definition, social media is web-based and mobile technologies used to turn communication into interactive dialogue. It is defined as a group of internet-based applications that built on the ideological and technological foundations of the web. Social media is a new media type for social interaction as a superset beyond social communication it has changed the way of organizations, communities and individual communicate. When social media is pronounced, the name of Facebook is come everybody’s mind immediately. Facebook is a social networking service and website launched in February 2004, operated and privately. It has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, upload photos, and add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”. Facebook allows any users who want to declare him or herself in many occasions. There are many discussions about the effect on Facebook, either negative or positive. One of them is related with the effects on the health. It is really interesting to see how all those “likes,” “pokes,” and status updates are really affecting the people and their family’s well-being, and how they can protect themselves from some of the potentially negative side effects.

Research shows that Facebook can:

Fuel self-esteem. People feel better about themselves after they updated their Facebook profiles. Strengthen friendship bonds. The site helped cement positive interactions among friends. Both private messages and wall posts allowed Facebook users to confide in their friends, surf down memory lane, and laugh out loud, promoting happy feelings.

Stamp out shyness and loneliness. The adults found that receiving messages from friends and consuming info from friends’ news feeds boosted feelings of connectedness, especially in people with self-described “low social skills.” Similar benefits hold true for tweens and teens: Communicating online helped improve communication skills for lonely adolescents, giving them an outlet to talk more comfortably about personal topics.

Research also shows that Facebook can:

Cause depression. When tweens and teens spend too much time on social media, leading them to turn to “substance abuse, unsafe sexual practices, or aggressive or self-destructive behaviors.”

Trigger eating disorders. The more time adolescent girls spent on the social networking site, the more likely they were to develop eating disorders such as anorexia, bulimia, and extreme dieting. Exposure to online fashion and music content, as well as watching TV shows like Gossip Girl, were also associated with an increased risk for eating disorders.

 Soure : Wikipedia, www.everydayhealth.com