radical media;jammıng the polıtıcal:reverse engıneerıng,hackıng domınant codes

Radıcal media could be thought as something complementary-modifier thing instead of it is trying to destruct mainstream tendencies or replace them completely.It is an important step on the way of democracy. glitter of intelligence because it does include creativity, sensitive adjusments-modifies on thin string even sometimes without  budget or in the situation of contingency which is based on any rapid political, social, educational, financial events in country -city-region-local arena or in globe.Dances, Street theatre, Street performances,cartoons,posters,parodies,satire,performance arts,graffitis,murals,popular songs and many more can be used for radical media-alternative media,jammıng the wrong political approaches,reverse engineering and most importantly hacking the dominant codes in society which are thought-perceived as harmful .These alternative struggles are not just aiming political distortion in country but also for distortions-corruptions by the mean of values, habits, social tendencies, some social behaviours, intolarance in public for some minorities,sternness who are applied to different view holders.Radical media wants to be voice also for all these aside from political wars.Radical media already encourages participation, readers become writers, consumers become producers, watchers sometimes become part of work and it is againts to hierarchical order in media and instead they advocate horizontal structure so thats why it is much more close to mentality of democracy.On the other hand  ın contrast right wing of political mind which is skipping sometimes to standpatter-preservative interventions , radical media struggles mostly remembered with left views by the mean of being socialist, being communist instead of capitalist, being proggressive instead of being standpatter and so on.We may use the term of ‘counterhegomony’ in here.Fight-struggle-race for hegomony.Hegomony of particular class, ethnicity,social group, gender, political ideology and existence.Radical media sometimes try to generate counter hegomony or create a balance in society by preparing suitable-fair ground to lay the matters on table .Furthermore of course the things have got also technological aspects like computers, social web sites, blogs, all internet features are waiting for being used in creative hands.This is not just about new media versus traditional media but also creativity versus stagnation maybe.Without serious big productions-incomes, extreme number of worker , radical media or alternative voice of Street is proof of always there are somethings to do.When we come to the title about reverse engineering , we can say community media, new media, radical media or graffıtı-street performance based things all have same target which is building reverse engineering .Reverse engineering term is already connected with counter hegomony term in society and political stuffs.İt is about having contrary consciousness .Radical media is much more interested with reality which mainstream media do not always reflect enough according to them. Jammıng the some political things is also connected with democracy if they have wrong- provocative, defected,corrupted, inadequate, incomplete messages tp society or particular minority-community.Hacking the dominant codes means being against to blindly dominant culture, hegomony, values, views in society by creating much more awareness with events-alternative ways aside from mainstream media channels.

 

community radio versus commercial one( week 5 alternative radio)

Since alternative media understanding in progress alternative/community radio broadcasting has always been thought as important part of it in addition to alternative press.Of cource as finance, format structure,governance, process or settlement part are different from mainstream-proffesional radio broadcasting.Naturally there are also differences among United States community radio broadcasting and the ones in Europe or in Latin America but in roots their aims more or less same.Reaching particular communities, minorities, repressed groups, create voice about feminism, different sexual tendencies, reaching particular racial-ethnic groups or distribute different tastes of political beliefs, musical stuffs or world views-news are can be considered as their common targets no matter where that community radio broadcasting takes a place in world.But to summarize main difference among Us and Euraope in basic we can say by looking at the article of David Dunaway : ‘ North American stations founded on a philosophy of open access,amateurism, and direct service are today retooling themselves to sere larger audiences by beefing up their marketing skills and staff.In Europe , community stations seem to be exploring the North American community radio model at the moment when many US stations are forced to abondon it for more commercial formats.’This is just like role replacement among them.Moreover  slipping to commercial formats is very dangerous for basic structure of community radio because it is against to it’s soul and mentality.Community radio is seeking primarily to put front what is stayed behind as values, beliefs, habity, lifestyles, views and more instead of putting to first floor the things like profits, high elevel incomes or big advertising jobs.Furthermore it is not just about geographical differences but also time differences because there are serious diversities among 1970’s-1980’s and 90’s.Lets compare 1974 and 1999.In  1974 as governance we see anarchosyndicalism but in 1999 there is hierarchy as proffesionals are supervising proffesionals.In 70’s while it is largely local, in 90’s largely national-international.As a format we had seen eclectic, patchwork, folk, freeform,radical free speech, we saw in 90’s consistent, streamed programs ,liberal-unexcepttionable structure.In 1974 we encounter with as funding ;local , grassroots donations, help of local institutions but in 90’s national help,local underwriting declining federal/state funds.While we see identity as local, responsive freewheeling, amateur station loyalty access in 70’s, ın 1999 we see regional structure,marketable, proffesionalist program loyalty and production values.Taxes, having licence agreements, state’s donation-fund cuts or income cuts are parts of community-alternative radio broadcasting and moreover if we consider this radio understanding is closer to left side more  and then we see right political side and conservative groups can be enemy for community-alternative radio broadcasting since they try to labelling them as marginal-extreme ,harmful producers for society.Community radio is perceiving it’s audience mass as also producer, opinion source, sometimes volunteer workers, fund-donation providers their board subscribers and many more. This is the proof of also their non-hierarchical but horizontal structure or producements and progress too.Maybe 1970’s can be called as era of experiment and test, 80’s are more radical times and with 1990’s we see more chancing structure and understanding as they are skipping to being  more proffesional settlement and commercial understanding to survive.

alternative solutions (week 4-alternative press)

Alternative media may include cinema ,tv movies, advertising campaigns or radio broadcasting channels but when the matter is to encounter with surviving problems , alternative press has as much trouble as others above.Magazine or newspaper , from finding publisher to finding trustable distribution channels , from gaining volunteer talented guys to work with and make them loyal and faithful, from facing with financial-economical problems since denying advertising support as looking for gifts, donations,grants to be able to handle political issues by staying out of mainstream media circle.Being socialist, being communist or being left  focused are some frequent features of alternative press too because it is also kinda against to narcotizing politics of main stream media-press by giving particular things in always in particular shape by ignoring some facts.Anti racism, feminism, gay supoorts, sexual tendencies, minority rights, immigrant problems, lower class situations, minority’s different values, habits, world views or political perspectives are included and considered as vital in alternative press.Alternative press has to find some different distribution channels to give a voice or publisher.Today’s capitalism worl, under the hegemony of mainstream media , it is so hard to find alternative publisher-distribution channels naturally.Most of alternative press magazines-newspaper had pretty short life because without regular serious income and just with some donations, funds,grants or reader’s help you can not survive long.Alternative press is not seeking for commercial-advertising convey to audience-readers but seeking for conveying ideas, ideologies, alternative world views so it became hard to keep living.Alternative press is working also as  community based thing which care too much reader’s opinions, ideas, their letters which are being posted to newspaper or magazine.İt is based on also interactive, horizontal structure that readers can be writers and consumers also become producers when they give ideas, offers to magazine for example.In England under the roof of socialist movement idea the Red Pepper magazine was a good example to show how hard to survive as being alternative press.Red Pepper had faced many financial,economical political problems during its life but ın everytime when it falls down , it succeded to come back as being much more powerful, experienced because the workers did market reasearch, surveys, reader researches, following expectations and by settle the balance between taking advertising-commercial stuff and spreading alternative informations,ideologies or putting good balance among political tendencies ,election terms, and showing themselves much more bigger than really they are to create big voice by the name of labor part, socialist movement , standing against exploiting mainstream press -capitalist ideology.Today in 2000’s we have still many alternative press-magazines-newspapers,texts and so on but still without ignoring advertising, commercial stuff and without taking particular political support-govermental support or regular serious financial income it is so hard to survive or reach bigger environment.One side we may see proffesional workers but on the other hand they have maybe non proffesional but full of passion, loyalty, volunteer, dedicated guys in alternative press so this fact can create a bit better balance among them.Alternative press is carrying the motto on even its name so it could always find alternative ways to make their voice heard and reach particular community in creative ways.

 

Representing ‘ the other’ (week -3)

The terms of radical media or alternative media can be thought as an extra presentation style and settlement instead of being perceived them as some enterprises that try to replace mainstream media or destroy mainstream media structure in the world.Some spesific groups who especially belong to particular race, ethnicity, political belief, sexual tendency, educational-economical,social class haven’t been represented enough or as equal- fair-objective ways in generally mainstream media channels.No matter if it is tv channel, radio channel, movie or magazine, this is actually a bit rebellion to elitist dominancy for people who believes repressed, ignored , infringed , pushed to back side people also had needed to show themselves to the around.Without seeking for serious profit,financial incomes by rejecting even advertising stuffs and sometimes by using volunteer workers and letting unprofessional,amateur guys for creating, distributing , broadcasting are not easy things to do without passion especially when the matter is not having capital, state-trade help behind you.Participation, being heterogeneous, horizontally settlement, information-ideology flows, being almost non-profit, minority,role replacement are just some key words from their world views- alternative media descriptions.Alternative media try to show readers can be writers and consumers can be producers too in this role and duty exchance according to their perspective.Opening a channel of communication for misrepresented, stigmatized or repressed societal groups is a part of alternative media description when we look at most of academic texts.It is all about freedom, democracy, being against to dark side of capitalism and shifting little bit socialism as understanding under the roof of humanity and equality.Another key word for alternative media is rhizome.Characteristics of rhizome are explained in texts as the principles of connection ,heterogeneity,multiplicity,asignifying rupture when we try to connect it to alternative media.Too many lines are getting growing from rhizome like alternative media, fresh , new and very promising.Radical media or alternative media shouldn’t be thought as recidivist things which trying to bury mainstream media to the ground but instead we may imagine them as extra sources, objective sources, alternative world views, giving chance to them always turn back us as positive way especially in today’s very complicated, blurred and capitalist world.